Which trail will you blaze?

Image of a path through the sand with rocks on the sides.

Coaching creates a space for you to do your best thinking.

I’m here to make leadership less lonely.

Prioritize next steps

At a crossroads? Feeling stuck? Ready to move to the next level? Executive coaching may be just what you need.

Reframe problems

Explore options, develop plans, and visualize outcomes alongside an experienced, trusted ally.

Build lasting momentum

Like endurance athletes, leaders must balance long-term goals with short-term needs.

About George

George Swain is a certified executive coach with over 35 years of experience leading in schools and other complex organizations. He has designed and led multiple cohort programs for emerging and experienced leaders and is a sought-after expert in organizational change.

Portrait of George with green flowered wallpaper in the background.

“Tell me, what is it you plan to do with your one wild and precious life?” ~ Mary Oliver

Services

Executive Coaching

George offers 1:1 coaching for experienced and emerging leaders who seek to become more effective in work and in life.

Team Coaching

George coaches teams of leaders within organizations to unlock their potential, remove hurdles, and achieve greater results.

Retreat Facilitation

George works with groups to reach collective decisions, clarify roles and responsibilities, and outline strategic priorities.

What clients are saying:

Polly Dawkins, Executive Director

“Working with George as an executive coach helped me clarify the challenges I was facing in my leadership and identify areas I wanted to work on. He listened carefully, asked direct questions, and reflected back what he heard to ensure understanding. George’s approach gave me space to think clearly and make progress. I’d recommend him to any leader navigating transitions or working through complex issues at work.”

Pamela Fiander, Association Executive

“George is an exceptional executive coach who excels at helping clients navigate the complex integration between work and personal life. Rather than treating these as competing priorities, he skillfully shows how professional growth and personal fulfillment can strengthen each other.

John Griffith, Head of School

“Working with George Swain as an executive coach was a very positive experience. George created a safe and supportive environment where I felt comfortable exploring elements of my leadership practice and decision-making.  An empathetic listener, he challenged and supported me in constructive ways that helped me to reflect on the leadership of my team.”

Georgi Ann Bailey, Executive Vice President

“George is incredible at assessing a challenge. He works with you so that the solution is yours and therefore one you will use. George immediately puts you at ease, allowing you to focus.”

Contact:

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